During the last ten years, we have witnessed the growth and flourishing of ad tech. Since then, many good things have been said about the roaring success of industry giants. Now it’s time to unveil their fails and learn our lessons. We live in the heyday of recently-born advertising technology. Read more…
Ten years ago, I started as the CEO of MediaFem. At that time, my team broke into the AdTech industry with a technology that allowed advertisers, publishers, and ad networks to make revenue with online ads. Lots of things have changed since then. I still remember the early 2010s as Read more…
Every 12 months a new wave of changes in advertising arrives and with it a period of disruption. As an industry we are to blame for having allowed the triopolio of Google, Facebook and Amazon. Now they have more income than they should in an equal distribution of the cake. Read more…
Internet, for years, is an interesante interesting platform to start a business or extend it. Among many other possibilities that exist, is YouTube. Yes, you can earn money on YouTube, no matter if you are from South Africa, US, Pakistan, India or Brazil. But there is a lot of information Read more…
The content where advertising fraud is registered the most is on video, in up to 20.4 per cent of the cases For 2018, Unilever raised revenues by 50 thousand 982 million euros worldwide Advertising represents up to 12.5 per cent of digital marketing budgets It seems that every month new Read more…
Another growth area is connected TV advertising, which includes ads served to TV sets via the internet, be it via a smart TV or another device such as a Blu-ray player, game console or set-top box, such as Roku or Google Chromecast. We predict that 57.2% of the US population Read more…
There have been an increasing number of recent rumors that Google Chrome might block third-party cookies, or at least limit them to some degree, which would fundamentally change the programmatic ecosystem. If Google implements third-party cookie blocking, the first result would be to further entrench the large consumer-facing platforms, much Read more…